For Lord of the Rings and The Hobbit fans, LEGO is devoting all of Thursday to its Tolkien-based sets, highlighting its newly released LEGO Lord of the Rings collection and introducing its LEGO The Hobbit: An Unexpected Journey building sets, which will coincide with the release of the film adaptations in December 2012.
Fans will get a chance to take part in a "treasure hunt" to build a complete Bilbo Baggins LEGO minifigure, win a trip to LEGOLAND, and win a custom 5-inch model of Bilbo made completely out of LEGO bricks! Here are further details:
The imaginations of fans attending the show will journey to Middle-earth when they catch a sneak peek of the first LEGO The Hobbit set in the upcoming collection, and a preview of short videos for LEGO THE LORD OF THE RINGS that are scheduled to air on Cartoon Network. The excitement continues with a hands-on Hobbit-themed scavenger hunt to build Bilbo Baggins in LEGO minifigure form. Attendees may pick up the first piece of Bilbo along with a special Middle-earth map at the LEGO booth, which will lead them on a show floor journey to collect the missing pieces to complete the Bilbo minifigure. The reverse side of the map includes instructions for a LEGO THE LORD OF THE RINGS contest that challenges fans to build any scene from THE LORD OF THE RINGS trilogy for a chance to win a trip to LEGOLAND® California along with a Warner Bros. studio tour. For those not attending the show, instructions can be found at http://thelordoftherings.lego.com. LEGO Systems will also host a raffle to award one lucky winner a custom 5-inch model of Bilbo made completely out of LEGO bricks.
Michael McNally, brand relations director, LEGO Systems, Inc., had this to say:
Each year we’re overwhelmed by the excitement Comic-Con fans show toward the LEGO brand and the new playsets we introduce based on their favorite characters and storylines. As we celebrate our 80th anniversary this year, we’re pulling out all the stops in San Diego to show fans how the classic LEGO brick continues to build popularity among children and adults of all ages with a rotation of themes and activities for fans of all interests.
No comments:
Post a Comment